immago – suppliers of label and packaging solutions to the apparel industry
The fashion and apparel industry is enormous, accounting for over three trillion US dollars; roughly 2% of the world’s GDP.
A system as large, complicated and challenging as this one can be a nightmare for established brands never mind small start-up businesses.
Fortunately, we are here to guide you.
Here are some of the ways we can help your business.
Starting a fashion business
We have helped dozens of businesses get a foothold in the fashion and apparel industry, from small, independent boutiques to large, international brands.
We work with some of the biggest names in the business, but our unique, hands-on approach also gives small designers the personal touch that they would usually only get with local suppliers.
With over 50 years of experience in the industry, we have the connections, familiarity and infrastructure to help you from the very start of your journey – all things that could take you years to build yourself.
We measure our success not just by the products we create, but just as importantly, by the relationships we build with our clients.
Branding
Getting your brand right is possibly the hardest part of owning a business, especially at the beginning.
A solid, recognisable brand can be the difference between success and failure for a fledgling company.
But branding is more than just what your logo looks like.
Branding is the personality of a company.
Branding is what’s left after someone buys your product; it’s the emotion people feel when they think of your business.
Knowing who you are as a company, and why you do what you do makes the journey easier.
We can work with you to create a tailored product design that will ensure a consistent representation of your brand, giving your business a solid foundation for success.
Retail packaging and design
Many small businesses, especially start-ups, tend to focus so much on their product that they forget the packaging, but a great product needs great packaging.
Great packaging has two main objectives; brand recognition and product protection.
Your packaging is the first interaction your business has with the public. It helps convey your brand’s identity, quality and reputation.
Packaging is important because no matter how good your product is, if the packaging looks cheap, the product will be perceived as cheap.
But good retail packaging and design is more than aesthetics.
Well-thought-out packaging needs to be lightweight for transport, yet sturdy enough to survive the journey.
Even the shape of your box is important. Oddly shaped packaging can be difficult to store or stack on shelves.
And then there’s the environmental impact.
If your brand claims to take environmental and sustainability issues seriously, but you use a non-recyclable material, then you’re shooting yourself in the foot before you even begin the race.
These are all questions you need to consider when thinking about your packaging, and they are all issues we have extensive experience with.
Security
Every business needs a way to protect their interests from theft and for the apparel industry they are RFID security tags.
These are the simplest way for your business to keep track of inventory, shipments, and protect against theft -small, inexpensive, and effective.
RFID stands for Radio Frequency Identification, and is used in everyday life in things like metro cards, passports and hotel room keys.
We can help you introduce RFID security tags into your business with minimal disruption, at any point in the process, helping to cut down on loss through theft.
Clothing labels
Labels and tags in today’s modern world come in all shapes, sizes, and materials, carrying a range of information about your brand and your product.
Clothing labels can be as unique as your business, and we are always searching for the perfect tag for our customers, one which represents their unique brand and style.
Clothing labels are the cherry on the cake, but are often overlooked by brands. They offer important information about the product, information which might just be the difference between an item being purchased or put back on the rack.
We can help find the right clothing label for you, from swing tags to woven labels, or even plantable seed labels!
Shipping
So you’ve started your business, completed your branding, have all your products packaged and ready for distribution… so how do you get them from A to B?
By sea, air, or land, our transport routes and networks are already in place to handle any transport issues your business demands.
With a global network of suppliers, manufacturers and retailers, all working together, we can handle the stress, demand and logistics for all businesses, small and large.
With our “boots on the ground”, we have contacts in every port, ready to help solve problems if and when they arise at any point in the supply chain.
Again, something that only comes with years of experience.
Let immago help you and your business
Whether you’re a one-man show or an established brand, we can help.
For an independent designer just starting out, there’s no better way to get your foot in the door of the industry than by teaming up with us.
With our infrastructure already in place, we make transitioning from an independent designer to a global business a realistic possibility, guiding you every step of the way.
From branding to shipping, security to packaging, we can help.
We pride ourselves on being fully entrenched in our client’s business, helping whenever and wherever we can.
We understand that no two businesses are the same and work with you to create a tailored package that works for you and no one else.
With almost 50 years in this business, you can rely on us to get the job done right.
Contact us today if you would like to know more about how we can help you.